BBA (Hons)
 
 
Duration
Total Courses
8 Semester / 4 Years
42
   
 
Semester 1
Semester 2
MAN 101
MKT 101
ACC 100
ECO 110
MTH 110
COM 008
COM 004
MTH 210
CSC 101
ACC 205
ECO 105
HUM 104
Semester 3
Semester 4
MAN 105
STA 315
STA 205
COM 140
MKT 201
ACC 215
FIN 101
FIN 201
COM 105
SS 105
Sociology
CSC 105
FL 101
French-1
 
Semester 5
Semester 6
MKT 215
HRM 205
ACC 305
FIN 304
MAN 110
Enterpreneurship
MAN 315
SS 205
Psychology
PHL 205
Logic
COM 210
 
Elective I
FL 210
French II
 
Elective II
 
Semester 7
Semester 8
CSC 384
 
Business Internship
PHL 210
 
Comprehensive research report
LAW 104
 
based on area of specialization
ECO 120
Pakistan Economy
 
 
 
Elective III
 
 
 
Elective IV
 
 
 
ELECTIVES FOR BBA
 
 
MARKETING ELECTIVES

HUMAN RESOURCE ELECTIVES

MKT 704
Sales Management
HRM 710
Business Process Reengineering & Change Management
MKT 705
Consumer Behavior

HRM 712

Training and Development

MKT 708
Brand Management
HRM 715
Organizational Development
MKT 710
Advertising, Sales Promotion and Event Management
HRM 717
Industrial Relations
MKT 712
Media Planning
HRM 722
Public Relations
MKT 714
Direct Marketing & Sales promotion
HRM 725

Performance Appraisal Management

MKT 718
Services Marketing
HRM 727
Compensation Management
MKT 720
International/ Global Marketing
HRM 730
Executive Development
MKT 724

Export Marketing

HRM 732
Japanese Management Practices
MKT 728
Personal Selling
HRM 735
Strategic Human Resource Management
MKT 730
Merchandising
HRM 720
Total Quality & Environmental Management
MKT 732

Industrial Marketing

Elective IV
FINANCE AND BANKING ELECTIVES
COMPUTER SCIENCE ELECTIVES
FIN 605
Analysis of Financial Statement
CSC 635
Database Management System
FIN 707
International Finance
CSC 705

Information System Management

FIN 707
Money and Capital Markets
CSC 750
System Analysis and Design
FIN 717
Corporate Finance
CSC 751

Software Engineering

FIN 724
Portfolio Management
CSC 624
Visual Programming
FIN 727
Investment Banking & Security Analysis
CSC 786
E-Commerce Technology
FIN 730
Project Appraisal

CSC 665

Data Communication and Networking

FIN 734

Treasury and Fund Management

CSC 782
Web Page Development
FIN 737
Foreign Trade And Banking
CSC 785
Programming in Java

FIN 740

Risk Management
FIN 744
Investment Analysis
 
ACCOUNTING ELECTIVES
 
ACC 710 Laws of Taxation    
ACC 715 Auditing    

ACC 720

Advanced Financial Accounting    

ACC 722

Advanced Managerial Accounting    
   
 
MAN 101/MAN 501 - Principles Of Management
 
Provides an in-depth knowledge of the entire process functions of management & highlights the social responsibility of managers. It also deals in the contemporary philosophies 7 thoughts in the field of management & gives an insight into the development of managerial skills for effective management in the organization.
 
 
ACC 100 - Fundamentals Of Accounting
 
The purpose of this course is to provide basic knowledge of financial accounting. Familiarization with double entry bookkeeping, accounting equation revenue and expenses, accruals, prepayments, recording and valuation of assets and liabilities prepared for the adjusted periodic financial statements of proprietorship and partnerships. Recognition and application of accounting principles and concepts.
 
 
MTH 110 - Business Mathematics
 

The course aims to introduce the concepts of mathematics and applications to simple business problems. The course includes the concepts and business application of Algebraic Expressions, Percentages, Logarithmic functions, graphs of practical situation linear and Simultaneous Equations, Inequalities, Bearing Symmetry, Matrices and Determinants, Binomial Expansion, Differential and integral Calculus.

 
 
COM 004 – Basic English
 
The English language is a beautiful, rich, versatile, flexible, changing, living and ever growing language. Business English will provide some of the basic skills to convey to others our thoughts and feelings with the greatest effect, with the least misunderstanding and in the most appropriate way. It will enhance student ability to think, write and listen; Business English isn't a special language with a special grammar—it is English used in Business situations. The emphasis is on performing tasks and carrying out activities, not just discouraging what you would do. The course aims to be both stimulating and motivating. It will help students to improve the quality of performance in other courses.
 
 
CSC 101/ 502 - Computer Concepts And Applications
 
Organization, logical design and components of logical computers; methods of computer usage in the area of mathematical science; algorithms of computers; flow of control; basic number codes; over view of the computer systems; computer software and their business applications.
 
 
ECO 105/502 - Micro Economics
 
Developing and understanding of basic concepts of economics and its application to organization, market and national economy.
 
 
MKT 101/MKT 501 - Principles Of Marketing
 
Focuses on critical links between an organization and its environment. Customers, competitors and company analysis, market segmentation, definition of target markets, and product positioning.
 
 
ECO 110/ 503 - Macro Economics
 
The study of the operations of the country's economy in an international setting examining the interaction of households, business firms, government and rest of the world in resource and product and financial business fluctuation, inflation, unemployment and monetary and fiscal policy, with special emphasis on the Pakistan government's economic policies, financing the budget deficit, structural adjustment program (SAP) and privatization policy.
 
 
COM 008 – Approaches To Academic Reading And Writing
 
The course is intended for use as a guide for advance learners, whose goal is mastery of written English, specifically used in academic environment. On the one hand, the course is intended to guide students towards intensive analysis, reading of prose and provide them with written skills necessary for writing academic assignments, from short essays exam answers to complex research papers. The topics under study will cover rhetorical patterns stylistic devices, specificity of examples, usage and so on. The students would be required to use these tools in writing, which is necessary to accomplish their tasks in a formal organized manner.
 
 
MTH 210 - Advanced Business Mathematics
 
The course aims to develop the ability to analyze problems logically, recognize when and how a situation may be represented mathematically. The course represent at least one area of application pf mathematics either Mechanics or Probability and Statistics. The Mechanics includes Forces of equilibrium, Circular motion, Momentum, Simple harmonic Motion, Newton's laws, projectile motion kinetics. Probability and statistics consists of Sampling, Estimation, Hypothesis, and Classification of data, Measures of central tendency and Dispersion and Index numbers and probability and its distribution.
 
 
ACC 205/601 - Financial Accounting
 
Covers the concepts and issues involved in the preparation and interpretation of financial statements and use of this information to evaluate and control organizations. Topics include assets, liabilities, and equity accounts for sole proprietorship, partnership and corporations.
 
 
HUM 104 Pakistan Studies And Islamiat
 
The course on Pakistan Studies is an in-depth course covering the various movements, which led to the creation of Islamic Republic of Pakistan. Whereas the course of Islamic studies begins with the discussion of how different messengers of God came to spread the word of God. It basically discusses the basics of Islam.
 
 
MAN 105/MAN 505 - Organizational Behavior
 
Management issues are discussed from the organizational perspective. Organizational structure and design, work motivation and morale, problem solving and decision making, group dynamics and conflict resolution, organizational change are some of the topics covered in this course.
 
 
STA 205 - Quantative Skills And Analysis
 
This course will provide an in-depth study on concepts of Statistics and Quantitative Business tools. The emphasis will mainly be on learning quantitative techniques along with either applications to economic and business. Topics include inequalities, function notation and inverses, linear quadratic, polynomial and exponential functions and mathematics of finance.
 
 
MKT 201/601 - Marketing Management
 
Provides students with a strong foundation in marketing decision – making, ethics and concepts, as they apply to different types of organizations. Students develop a situation analysis framework for analyzing marketing problems and opportunities, selecting the marketing mix, and implementing strategy and control.
 
 
FIN 101- Introduction To Business Finance
 
Explains the basic concepts of time value and money, valuation of current assets, financial forecasting and planning, ratio analysis and common size statements and capital budgeting techniques.
 
 
COM 105 – Methods In Business Writing
 
The course aims at focusing that business English is really Standard English. Business English should be clear, concise and grammatical. English is a challenging course for many students and we are left with a clear need to distinguish between the business language and the language of formal conversation. The course aims at providing mastery within the intricacies of grammar and also to equip minds with the art of technical writing with precision. We live in a society flooded with information in which communication skills are ever more vital to our success as individuals and as a global community. Therefore, our ability to master the art of scientific approach of logical writing is specifically important to clinch the corporate ladder. The course is concerned specifically with grammar, word usage, punctuation, spelling, conciseness and clarity.
 
 
CSC 105 - Software Packages
 
Study of microcomputer applications software including operating systems, word processing, presentation graphics, spreadsheet, and implementation of solutions using appropriate software applications. An in-depth knowledge of developing integrated business microcomputer based applications. Emphasis on design principles of transaction processing, management reporting, decision support and executive support.
 
 
STA 315/610 - Statistical Inference
 
The course concentrates on the application of Statistical Techniques to the analysis of data and estimation procedures. Topics include are counting techniques, probability & its distributions, sampling, estimation of parameters, testing of hypothesis & and analysis of variances, regression and correlation.
 
 
COM 140 – Effective Speech
 
In an age of downsizing, change and career insecurity, good communication skills are more important than ever. The course is designed to help students become more successful in their studies and careers with a view to identify the characteristics of a speech and oral presentation. It will help students to learn ways of outlining, arranging and presenting the contents of their speech. The focus is made to equip the types of delivery with respect to audience analysis. The course is further designed to build skills needed in interviews, working in groups and teams, planning effective meeting and delivering persuasive presentations.
 
 
ACC 215/605 - Cost & Managerial Accounting
 

Cost accounting procedures and controls in manufacturing environment; general principles of designing cost systems; classification of costs and cost behavior patterns; cost estimation. Product costing systems including job order costing, and joint products and by product costing. Service department cost allocation techniques, standard costing systems including disposition of cost variance; cost variance reports and investigation of cost variances. Product costing and performance evaluation in computerized manufacturing environment.

 
 
FIN 201/ 601 - Financial Management
 
The course introduces the scope and objectives of financial management along with the risk and return trade off, cost of capital discussions, and the sources of capital. Evaluation of long-term projects and, management of working capital.
 
 
MKT 215/605 - Methods In Business Research / Research Methodologies
 
This course offers an understanding of the techniques of how market information is collected analyzed and interpreted and formally presented to facilitate evaluation of business alternatives, resulting in implementation of effective business decision.
 
 
ACC 305/710 - Laws Of Taxation
 
This course emphasizes on a thorough understanding of Pakistani Tax Laws and implications. It covers income tax on profits, current regimes of turnover tax, advance tax, sales tax, concept of deferred taxes, and methods of depreciation in deferred taxes.
 
 
COM 210 - Business Communication
 
Nothing in life is more important than the ability to communicate effectively. We believe that clear communication is the basis for business success. The fundamental objective of the course therefore, is to link effective written and oral communication with the ability to find and keep a challenging, personally satisfying job in today's competitive business world. The course aims at providing understanding in organizing, composing, editing and tabulating business documents, like business reports, letters, memos and proposals. It will therefore, help the students in performing their tasks of reports/projects.
 
 
HRM 205/601 - Human Resource Management
 
In this course, the introduction to HR function and the management of human behavior in the organization is given to the students. HRM function mainly incorporates human resource flows, reward systems, and employee influence systems. Management of human behavior includes decision-making and problem solving, motivation, interpersonal communications and negotiations. Emphasis on the relationships among individuals, groups, and organizational units as they influence the managerial process and the development of prospective general managers.
 
 
FIN 304 - Money And Banking
 
The course describes the monetary systems, financial markets, national income components and their relationship to business activity. Study of structure, regulations & performance of the banking industry focusing on the strategy & procedures of the central bank.
 
 
MAN 315 - Production And Operations Management
 
Role of production planning in the manufacturing sector. Methods used for planning and control. Logistics, constraints and quantitative methods used. Studies strategic management of manufacturing operations including demand forecasting, production planning, material planning, production scheduling and shop floor control.
 
 
CSC 384/ 786 - E-Commerce
 
Study of information systems that provide services to multiple organizations linking many buyers and sellers electronically. Topics include telecommunication, electronics data interchange, and doing business on the Internet. Emphasis on international information policy issues effecting electronic commerce.
 
 
PHL 210/610 - Ethics And Social Issues In Business
 
A Study of general principles of ethical conduct. Topics included are nature and grounds of morality, ethical relativism, egoism and altruism, utilitarianism, ethical values and facts, free will and moral responsibility.
 
 
LAW 104 Business Law
 
The course intends to provide its students with an in-depth study of the law relating to commercial associations with a particular focus on corporations. Topics include the legal nature of partnership, joint ventures, trading trust, and corporations; rights and liabilities of the members; rights, duties and obligations of managers, directors, and other officers; financing, and liquidations. Securities and controls, mergers and acquisition.
 
 
 
 
 
 
 
   
 
© copyright www.newports.edu.pk, 2007 | All Rights Reserved
webmaster@newports.edu.pk