Techniques, concepts, approaches and skills in the marketing management and strategy planning. Incorporates strategic management techniques developed from models for the corporate environment, campaign marketing for the public environment and international marketing.

This course extensively covers the development of long-term strategic goals as well as short-term operational objectives and strategies. It gives an in depth perspective of managing operations and services, and highlights effective decision making techniques. It gives an insight into the practice of benchmarking for better management of the organizations portfolio and future growth and profitability of the company. This course also emphasizes on the application of concepts through case studies and decision and simulation exercises. Students develop skills in decision-making and analysis in complex areas of managerial and business policy, and corporate strategy involving multiple functions such as finance, accounting, marketing, HRM

Covers the valuation of corporate liabilities and other securities under uncertainty. The capital asset-pricing model is presented and is compared with more recent theories of asset pricing such as arbitrage pricing theory and option pricing model.

Study of information systems planning techniques, information systems portfolio analysis and management and control and auditing techniques related to information systems. Special focus on organizing and managing international information systems.

To introduce to the students with the latest national, regional and global challenges in social and economic development issues.